Today is a BIG day! Let’s sit down and chat about this whole photography rebrand thing, shall we?
Jentry here, Founder & Lead Photographer formally of Fifth and Chestnut Photo Co. (formerly of Jentry Aileen Photography est 2008). It is time for change, and I’m really excited about it!
So let’s not do a deep-sea dive into the history of my business – but let’s briefly discuss what brought us here. After rebranding my original business in 2011, my husband, Matt, and I set out to be a husband-and-wife photography team forever and always, but real life happened – as it does. When Matt got the opportunity to make a life-changing move in his IT career path several years ago, he found that his true passion lies in serving our community with his really amazing job. And when we planned to have a baby, we knew that Matt would have to simplify his focus. That’s when we decided to bring other photographers onto our team, while Matt slowly “retired” from the business.
I am asked frequently how I handle multiple photographers for a wedding, and often find myself explaining this whole story – and telling people that Matt is not the main photographer, and that I bring along a variety of professional photographers to assist me in covering a wedding day. So, with an anxious heart and soggy my-baby-didn’t-sleep-through-the-night-until-he-was-one-year-old brain, we put a plan into motion that has taken over six months to come to fruition – our photography rebrand.
What all has changed, you might ask? Well, after careful reevaluation and consideration, we realized that we needed to transform our photography business into something more thoughtful and into something that can GROW. We’ve always wanted to be more than just another photography company – which is hard in our saturated market. What we were missing was the connection. The WHY of what we do. So here is what I want you to know about our new brand.
Just like a photograph is more than ink on paper, Fifth and Chestnut Photo Company is so much more than a person with a camera. Fifth and Chestnut is your grandparent’s house you used to visit each year as a child. It’s the wedding venue of your dreams appearing in the distance as you walk along a gravel path lined with towering oak trees. It’s the sound of your child’s laughter on a warm summer day. It’s your ideal place and time – wherever that happens to be – a place in your mind that brings you tremendous joy.
It’s your story – your personal, beautiful memories. The Fifth and Chestnut brand is dedicated to crafting the imagery of that unique story. Our Lake Tahoe Wedding Photographer team covers a select number of weddings each year mostly in beautiful Lake Tahoe, while our Reno Family Photographer team photographs new and returning clients’ portraits – always maintaining a golden standard of customer service whether we are photographing your Lake Tahoe wedding, your baby’s precious newborn moments, or celebrating life today by updating your family portraits.
PHEW – there, I said it!
Furthermore, I want you to know that I am providing heartfelt photography for life’s sweet adventures because as a former bride and current mommy/wife/human being, that’s what I want for myself – and for every person, couple or family that steps in front of my camera. I don’t want you to choose me because you just need any ol’ photographer. Please choose me for my artistic vision, for the experience I provide and for the rewarding nature of our relationship – and for the way I can tell your story.
I’m also very excited that our new brand will also allow me to bring associate photographers onto our team, plus assistants and interns as needed, without the confusion about how Matt fits into the whole equation. YAY!
I hope that you’ll give our photography rebrand a chance and continue to see me for your photography needs, or try my company out for the first time. See for yourself what separates my company from the rest (and trust me, I know there are many options out there). I want to tell your story, and do it beautifully. Please give a warm welcome to Fifth and Chestnut Photo Co.
Fifth and Chestnut Photo Co. is a Lake Tahoe Wedding Photographer team & Reno Family Photographer serving the greater Northern California & Northern Nevada areas. If you are searching for an experienced, talented and professional Lake Tahoe Wedding Photographer or Reno Family Photographer, contact us and find out how our Lake Tahoe Wedding Photographer or Reno Family Photographer team can document your life’s milestone beautifully!